
Urban Threads NYC, a fast-growing sustainable streetwear brand, wanted to refresh their visual content for a new season launch. They aimed to reflect their eco-conscious identity while connecting authentically with the urban, youthful audience of NYC. The goal was to create versatile lifestyle shots for use across e-commerce, social media, and print lookbooks.
Client: HLIN (홀린)
Location: Seoul, Korea
Duration: 4:17
Location: Seoul, Korea
Director : LEE SEOJUN